SEO · AEO · Paid acquisition
When someone asks AI for a firm like yours, does it say your name?
Eigisy gets professional services firms found — in Google, and in the answers ChatGPT and AI Overviews give to the clients you want. Organic visibility and paid acquisition, run as one programme, from $1,500/mo.
Audit delivered within 2 business days. No obligation.
The shift
Your next client may never see a list of ten results.
01
They ask, they don't search
“Who are the best employment lawyers in Dallas for a non-compete dispute?” That question now goes to an assistant, and the assistant answers it in prose — naming a handful of firms and nothing else.
02
The shortlist is built without you
By the time a prospect reaches your website, the comparison has already happened. Being absent from the answer costs you the enquiry silently — no bounce, no impression, no signal in your analytics.
03
The fix is structural
Assistants cite sources they can parse and verify: consistent entity data, plainly answered questions, and authoritative mentions elsewhere. That is buildable work, and most of your competitors have not started.
Two offers
One programme that compounds, one that fills the calendar now.
SEO + AEO
Organic Visibility
Technical foundations, entity and schema work, practice-area content written to be quoted, and the citation-building that gets your firm named in AI answers. Ranking and being recommended come from the same groundwork — we do it once, properly.
- Technical and Core Web Vitals remediation
- Structured data: Organization, Service, FAQ, Attorney
- Practice-area pages written as direct answers
- Citation and digital-PR groundwork
- Monthly AI-visibility tracking across assistants
Google Ads + LSA
Paid Acquisition
Search campaigns built around genuine intent, not broad-match waste. We run the accounts where professional services buyers actually convert, and we report on matters signed — not clicks.
- Campaign build and intent-mapped keyword sets
- Landing pages designed for a single enquiry
- Negative-keyword discipline and budget pacing
- Call and form conversion tracking
- Monthly cost-per-enquiry reporting
Retainers from $1,500/mo. Fixed fee, quoted after the first call. Full scope →
Start here
See how AI currently describes your firm.
Send us your website and we will run the same checks we run for clients: what ChatGPT, AI Overviews and Perplexity say when asked to recommend a firm like yours, which competitors they name instead, and the specific technical gaps keeping you out of the answer. Written by hand, back within 2 business days.
Questions
Answers before you book
What is answer engine optimization (AEO)?
Answer engine optimization is the work of making your firm the one that AI assistants name when someone asks them for a recommendation. Where SEO earns a ranking on a page of blue links, AEO earns a mention inside the answer itself — in ChatGPT, Google AI Overviews, Perplexity, and Copilot. It relies on structured data, clear factual pages about your practice areas, and citations from sources those models already trust.
Why should a law firm care about AI search now?
Because the click is disappearing. A prospective client who once typed a query and scanned ten results now reads one synthesized answer that names two or three firms. If you are not one of them, you are not in the consideration set at all — and unlike a ranking drop, you get no traffic report telling you it happened.
How is this different from what our current SEO agency does?
Most SEO retainers still optimize for a results page. That work still matters and we do it. But ranking signals and citation signals are not the same thing: assistants favour unambiguous entity data, consistent facts across the web, and content structured as direct answers. We build for both at once, because the underlying content and technical work overlaps.
How much does it cost?
Retainers start at $1,500 per month. What you pay depends on how many practice areas and locations we are working across, and whether paid acquisition runs alongside the organic programme. We quote a fixed monthly fee after the first call — no hourly billing and no long-term lock-in.
How long before we see results?
Paid acquisition produces enquiries in the first month. Organic visibility is slower and honest agencies say so: expect technical and structured-data gains inside 30 days, meaningful movement in AI citations in roughly 60 to 90 days, and compounding organic traffic from month four onward.
Do you work with firms outside law?
Yes. Our work concentrates on law firms, but the same programme fits accounting practices, consultancies, and other professional services firms that sell high-value expertise and win clients through trust rather than volume.