Services
Two retainers. No à la carte busywork.
We sell the work that moves enquiries: being found organically, and buying attention where it converts. Both start at $1,500/mo and are quoted as a fixed monthly fee.
SEO + AEO
Organic Visibility
The programme that makes your firm findable in search and quotable by assistants. Both outcomes rest on the same foundation, so we build it once and aim it at both.
Technical foundation
Crawlability, indexation, site architecture, Core Web Vitals, and the internal linking that tells a crawler which practice areas matter. Fixed in the first 30 days.
Entity and structured data
Organization, ProfessionalService, Attorney, Service and FAQPage schema, plus consistent name, address and credential data across every directory an assistant reads. This is the single biggest lever on whether a model states facts about your firm confidently.
Answer-shaped content
Practice-area and question pages written to be lifted verbatim into an answer: the claim first, the detail after, no throat-clearing. Reviewed for accuracy before anything is published.
Citations and authority
Placement and mentions in the sources assistants already trust — legal directories, trade press, professional bodies — because models weight corroboration across sites, not your self-description.
AI visibility tracking
Monthly runs of a fixed prompt set across ChatGPT, Google AI Overviews, Perplexity and Copilot, recording whether you are named, how you are described, and who is named instead.
Google Ads · Local Services Ads
Paid Acquisition
Enquiries this month while the organic programme compounds. Built around real intent and measured on matters, not clicks.
Account build or rebuild
Intent-mapped campaign structure, tight match types, and a negative list that stops your budget funding job-seekers, students and competitors.
Landing pages that ask once
One page, one practice area, one action. Built on this same stack, so page speed and tracking are not an afterthought.
Conversion tracking that survives audit
Call tracking, form events and offline conversion import, so the reported cost per enquiry matches what your intake team sees.
Active management
Weekly optimisation, budget pacing, and a monthly report that leads with cost per qualified enquiry.
Pricing
From $1,500 per month
The fee depends on how many practice areas and locations we cover, and whether paid runs alongside organic. You get a fixed monthly number after the first call, a 90-day initial term, and then rolling monthly — we would rather keep you by being useful than by contract.